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Why Microsoft Wants Discord

Microsoft is reportedly in talks with Discord to buy the communications app. The Wall Street Journal reports that a deal could close next month. It’s the latest acquisition target for Microsoft, after the company failed to acquire TikTok and Pinterest recently. Microsoft is willing to spend big on these services because, outside of Xbox, it doesn’t have a huge consumer-facing community like rivals Google, Amazon, Facebook, and Apple do. Microsoft migrating Discord over to Azure would be seen as a big win for its cloud ambitions.

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